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HUL sends mid-level executives to work at startups

According to an article by The Economic Times, Hindustan Unilever is exploring news ways in fostering "an entrepreneurial mindset and agility among key employees".  India's largest consumer product company plans to send some of its mid-level executives to work at startups for three months to two years. Staff staying away for up to one year under this so called "Entrepreneurial Immersion and Secondment initiative" are reported to stay on HUL's payroll, while the cost of the employees staying longer than a year are shared by the company and the startups.

BP Biddappa, executive director for HR, sees in this programme "an opportunity for leader to experience different business models and instil an end-to-end mindset". He further emphasizes that HUL wants "people to be entrepreneurial as they work in a large company - not to take resources or infrastructure for granted, but to approach everything with an owner's mindest."

The startups for the programme are initially selected from Unilevers Venture portfolio. Unilever Ventures was launched in 2011 and has since then made strategic investments in private equity and venture capital funds in the consumer and digital space.

Read the full article here.