A tremendous opportunity exists today to transform the face of investor/donor engagement with the vast, untapped markets at the base of the pyramid ("BoP"), otherwise known as the largest but poorest socio-economic group. In global terms, this refers to the 2.5 billion people who live on less than a few dollars per day. The Artha Platform mission is to help unlock this opportunity.
Nearly every player active in the venture philanthropy and impact investing space will have understood, once active, that relationships drive investment in this sector - perhaps even more so than in traditional spheres. Most investors are looking at the same deal flow in any given developing country, and it becomes quickly apparent that the costs of due diligence for small companies in a large country like India are disproportionately high relative to the investment requirements sought by most entrepreneurs. There is also a unique characteristic of this sector; impact investors and donors are willing to collaborate and share information more freely with one another than their purely financially driven counterparts.
Artha offers a window into a virtualized space for better information exchange and collaboration between investors, entrepreneurs & their support organizations, and the intermediaries & agents of change on the ground. However, Artha itself is neither involved in the due diligence contracts, nor in the structuring or closure of investment deals. The Artha team both invites enterprises into the pipeline, and accepts appropriate socially-oriented enterprises that apply to be listed in the pipeline through a link on the website.